Demand Generation Specialist (Marketo) (HID5425)

HID Global powers the trusted identities of the world's people, places and things. Every day millions of people in more than 100 countries use our products and services to securely access physical and digital places. Over 2 billion things that need to be identified, verified and tracked are connected through HID Global's technology. We make it possible for people to transact safely, work productively and travel freely. We work with governments, universities, hospitals, financial institutions and some of the most innovative companies on the planet-helping them to create trusting and trusted physical and digital environments so that they and the people who use them can fulfill their potential. Headquartered in Austin, Texas, HID Global has over 3,500 employees worldwide and operates international offices that support more than 100 countries. HID Global® is an ASSA ABLOY Group brand. For more information, visit 
Duties and Responsibilities include the following. Other duties may be assigned. 
  • Build newsletters, emails, landing pages and forms in Marketo following brand guidelines and adhering to industry best practices; HTML and/or web graphic design a plus 
  • Support campaign creation and list uploading process within Marketo 
  • Provide centralized expertise to support, develop and execute digital campaigns  
  • Support regular (monthly) campaign reporting  
  • Strong analytical skills, compiling marketing statistics and reporting 
  • Working with external agencies, creative services, web design, customer excellence, IT as needed  
  • Ability to actively own, project manage and be accountable for all assigned projects through final delivery, meeting all timeline milestones  
  • Other demand gen special projects assigned as needed 
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 
Education and/or Experience            
  • 3-5 years of experience in managing global B2B email marketing/lead generation programs is required 
  • Experience working with a Marketing Automation tool (Marketo is strongly preferred)  
  • Knowledge in Marketing Automation processes including campaign creation, lead management and online marketing  
  • Experience with CRM systems ( is preferred)  
  • Results-oriented with the ability to execute tasks independently and with great attention to detail in a fast-paced environment.  
  • Ability to work and communicate effectively cross-functionally and cross-regionally. 
  • Basic statistical training and analytical acumen 
  • Strong collaboration and organizational skills 
  • A Bachelor's Degree, preferably in marketing, internet marketing or relevant technical field or years of experience equivalent to a BS degree 
  • Solid grounding within the B2B environment, to understand ROI and calculate it in the most general of terms. 
  • Experience with Marketo and 
  • Graphic design and Creative Suite a plus 
Language Skills                     
  • Ability to effectively communicate in the English language, both verbally and in writing. 
  • Ability to read and interpret technical journals, specifications, international technical standards, etc. 
Computer Skills      
  • Proficient in MS Office applications, such as Word, Excel, PowerPoint, etc. 
  • Familiar with operating systems, such as Windows, etc. 
Customer Expectations 
  • Ability to work collaboratively with a cross-functional internal "customer", across all business units and regions. 
Work Environment 
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 
  • Employee works primarily in an office environment, within a well ventilated area, and is exposed to moderate noise levels. 
Work Requirements 
  • Compliance to all relevant HID Global policies and procedures related to Quality, Security, Safety, Business Continuity, and Environmental systems. 
  • Travel and fieldwork, including international travel may be required. Therefore, employee must possess, or be able to acquire a valid passport. Travel up to 10%  
  • Must be legally eligible to work in the country in which you are hired. 
HID Global is an Equal Opportunity Employer/Minorities/Female/Disabled/Veteran  
If you have a disability which limits your ability to apply online, please contact us at,  to submit your expression of interest in a position with our Company. 
If you are interested in this position, please cut and paste the link and submit your resume: 

Texas, USA